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Qube makes history in Indian Cinema Cinema Systems, Chennai
The Qube Digital Cinema Player has successfully screened a Tamil film, digitally, non-stop for nearly 200 days, in theatres across Tamil Nadu, India - a first in the history of Indian Cinema. The Qube Cinema Player from Real Image, India, Qube Cinema Inc.'s parent company in India, is the only server in the Indian digital cinema sphere that has been operated for so many digital shows of a movie on a continuous basis.
Says Senthil Kumar, Director, Real Image, "With this successful digital screening at four theatres across the state of Tamil Nadu - Abirami in Chennai, Abirami in Erode, Ananda in Pondichery and Guru in Madurai - Real Image has established that digital cinema in India is no more an experiment but the reality for the film industry. This achievement owes its success to the confidence placed in Real Image by Producers, Directors, Exhibitors and Cinematographers who have trusted Real Image to deliver only the best in quality. Quality is something that Real Image has never compromised on and we will always endeavour to live up to the trust placed in us by the film community. Without all their support, this envious achievement would not have been possible and we wish to take this opportunity to thank every one of them for supporting this pioneering initiative."
The theoretical benefits of digital cinema to the industry are well documented and understood by all the stakeholders; but it required a practical demonstration of the same to the demanding quality standards that the industry is used to, especially in terms of visual quality matching that of film and reliability of equipment, areas that Real Image has never compromised on despite the higher costs and difficulties in procuring content that it had to face to promote the concept. The industry will never embrace any technology or process that does not enable exhibition of content in the creative form conceived by the creators and most certainly will not compromise on visual quality
The company has also commenced the networking of theatres using VSAT connectivity and will be ready to commence content downloads to the Qube network theatres by the third week of August. Hughes Network Systems (India) Ltd. along with Hughes Escorts Communication Limited are partnering Real Image to enable this networking.
The second phase of expansion of Qube has also commenced, both in Tamil Nadu and Andhra Pradesh, and plans are on to reach a network size of at least 250 theatres between the two states by the end of FY 2005-06.
Real Image has, with the successful digital screening of Chandramukhi for 200 days on the Qube Digital Cinema System, demonstrated that digital cinema is a sound choice for the future of the cinema industry in more ways than one: